How to OVERCOME A Poverty Mindset…As a Life Coach!

CLICK TO WATCH the latest livestream that helps Coaches (like YOU) OVERCOME a poverty mindset


Did you see the schedule for the NEW 20/20 'Boss of Me' Speaking Tour yet?...CLICK HERE TO CHECK IT OUT!

Female Founders

"Women face some challenges when they represent the voice of the founder in their marketing efforts. In particular, the biases people have about the competence, education, and capabilities of women based on their appearance and the sound of their voice. Many women face additional challenges due to biases people have based on their race, religion, class, culture, sexuality, and other aspects of their identity."

Growing A Thriving Practice

I'm currently working my way through the online course for women entrepreneurs from Cornell University and Bank of America.


I WENT FROM THE LOSS OF A JOB AND HOMELESSNESS TO BUILDING A GLOBAL MASTER LIFE COACH TRAINING AGENCY...   AS SEEN ON: From: AJ Austin Douglasville, Georgia I'm Andrieka J. Austin, also known as, 'Coach AJ";, Master Life CoachTrainer - in partnership with, 2x award-winning, 12x Author and Best-Seller, a Tony Gaskins Academy Certified Life Coach, … Continue reading MEET COACH AJ

How to Market + Grow Your Coaching Business {the Easy + Smart Way}

Want to learn how to market + grow your coaching business online the easy {and smart} way?...Click on my image above!

Ever Considered Becoming a Life Coach?…

Have you thought about getting certified as a life coach but have some questions? ...

What To Do When You Want yo GIVE UP…On Coaching!

I have coached women all over the world through on how to shine bright in business. This post is encouraged by them, from me, to you. Click to read more about 'What to Do When You Want to Give Up...On Coaching'.

Coaches…Here are The Top 5 Objections Every Coach Must Overcome [and Most Don’t!]

Coaches...Here are The Top 5 Objections Every Coach Must Overcome [and Most Don't!]

Coaches…Here are 8 Ways to Help Your Coaching Clients Get Instant Results!

Coaches...Here are 8 Ways to Help Your Coaching Clients Get Instant Results!

The TOP 7 Must-Haves In Your Contract for #Coaching Clients

Are you a Coach WONDERING what should go in your New Client Coaching Contract?...Here are the TOP 7 Must-Haves In Your Contract for #Coaching Clients!

#Coaches…Here’s How to Turn “Free” Coaching Sessions Into GREAT Clients!

Here is my 20-point process for Coaches on how to handle those {sometimes pesky} "free" coaching strategy sessions to help you attract your ideal client, and lead to the sale: Get to know the person you're talking to Learn about his or her life, business, relationship, financial health, physical fitness goals {or whatever YOU coach … Continue reading #Coaches…Here’s How to Turn “Free” Coaching Sessions Into GREAT Clients!

Coaches, Here are 5 Ways to Get More S.A.L.E.S’ in your coaching business! [Hint: with this S.A.L.E.S process, I have between 85% closing rate!]

Coaches, Here are 5 Ways to Get More S.A.L.E.S' in your coaching business! [Hint: with this S.A.L.E.S process, I have between 85% closing rate!]

Coaches…Here’s How to Land Virtual #Speaking Opportunities to Help Grow Your Coaching Business!

Here's How to Land Virtual #Speaking Opportunities to Help Grow Your Coaching Business!

The EASIEST #Speaking Gigs for Coaches!

Here is the link to the 25 minute audio training just for Coaches who are looking to land EASY speaking opportunities this year to help you grow your coaching business where I shared the 7-part MAGIC formula on: Virtual / Digital Interview Speaking Tips How to Prepare for Online Interviews What are the 4 Main Types of Digital Interviews {'Speaking Opps'} … Continue reading The EASIEST #Speaking Gigs for Coaches!

How One New Coach Launched and SOLD Her First Book This Year!

Click to hear how one NEW Coach launched and SOLD her first book this year!...

8 Ways to Know It’s Time To Write Your Book…This Year!

Here are eight ways to know it's time to write your first {or next} book...this year!

5 Things EVERY Coach Must Have On Her Website…

Are You MISSING These 5 Must-Haves That EVERY Coach Needs On Her Website?...

The #1 Best Kept SECRET for Coaches Writing a GOOD Self-Published Book…for the First Time!

The TOP mistake new Authors make when writing their very first GOOD self-published book is...

20 Benefits from Livestreaming {to Bring In New Coaching Clients}!

Here s a list of 20 benefits from hitting "Go LIVE" {aka, 'livestreaming'} to potentially bring in NEW coaching clients in your business...

5 Ways to Bring In More Coaching Clients…from Your Website!

Make sure you have the following five things on your coaching company website to help you attract more of the right clients into your business...

10 Tips for Telling a GOOD Story {And Attracting The RIGHT Coaching Clients}!

This is for you if… You’ve ever been to a networking event, and when someone asks, ‘So, what do you do’?... After you tell them, they just shake their heads, nod-and-smile, and say, “Oh! Okay. – Do you a have a business card?”, and they politely take your business card, skim over it, excuse themselves … Continue reading 10 Tips for Telling a GOOD Story {And Attracting The RIGHT Coaching Clients}!

The #1 Way To Make The MOST Money As A Coach

Are You A Coach? If so, here's the #1 Way to Make The MOST Money As a Coach...!

The #1 Pricing Mistake Most New Coaches Make in Their Business {and How to Avoid It}!

Click for the #1 Pricing Mistake Most New Coaches Make in Their Business {and How to Avoid It}!

Frustrated with Clients?!…👀

When you get wrapped up in the outcome, you take on the emotions [i.e., ‘the intensity of the pressure your client is experiencing']. Do your best to stay in a state of peace.

Success is…

Success is NOT waiting for the phone to ring, your name to be called, or permission to be great

How Church Helped My Business!

This changed my perspective of how people valued my services {and would happily pay me}! ❤...

Overcoming Overwhelm in Your Business!

Feeling OVERWHELMED In your business?!...I get it. Here's my #1 tip for how to get through it...#HappyWorkday ☕

You’re FIRED!

Someone recently posed a question asking for details on if I've ever FIRED a client, and here's my response...

Is this YOU?!…

Is This You?!... 👉Your GREATEST CHALLENGE in your business is…making more money! 👉Your current income falls WAY BELOW your ideal goal, and are not going as planned {but you’re still hopeful!}

Get More Clients OR Get a “Real Job”

People: "AJ, my friends/family think I need to get a "real job" can I get more clients so I can FINALLY run my business full-time?" Me: "Here's my 20-point client-getting strategy where clients/customers...


{THIS TIME LAST YEAR} Someone asked me "What's your WHY?" I think it JUST clicked. Here it is: Because 70% of women small business owners make only $24,000 per year, and until recently, I was one of them. I believe in self-empowerment, and if it's true that women hold 80% of the buying power in … Continue reading My WHY…

From Homeless to Helping Entrepreneurs

It took me 15 years to complete college, but...I did it! 10 years ago I was homeless, sleeping in my car and on the floors and couches of family and friends. I'm now a homeowner. This month 8 years ago, I was walking out of divorce court and received a call that my mother had … Continue reading From Homeless to Helping Entrepreneurs

S.A.L.E.S Success Secrets!

Our conversation started like this, “Sales slip away from me. You’re the BEST closer I know. You didn’t let me get away. Please share 5 tips for a better close.” The following are 5 quick {and easy} tips that you can instantly implement and increase your impact, influence, and income in your business today IF... You too {are like so many entrepreneurs I coach} want to make more money in your business, but…selling just isn’t “your thing”, or you "feel weird" about asking for the sale, money, or business.

WHY I Do What I Do…

This is WHY I do what I do in business... <a href=""> Read More...

The 9 P’s of Growing Your Small Business

The 9 P’s of Growing Your Small Business Place yourself in a position to present your packages to groups/individuals who will pay you for your professional services. Send your proposal to people you need to be in front of and you’ll find your perfect client(s).   :::::::.......

4 Mistakes That Keep You BROKE In Business!

Are You BROKE in Your Business??? If so, you're PROBABLY making (at least ONE) of these 4 mistakes...Here are 4 mistakes I see entrepreneurs make that keep them from making money in their businesses and my advice for going from BROKE to "unbroke"!...

4 GREAT Ways to Get UNSTUCK and STOP Struggling In Business

Here are 4 GREAT ways to help YOU get UNSTUCK and STOP struggling in your business!...

Because You’re WORTH It!…

You have to BELIEVE with C-O-N-F-I-D-E-N-C-E in WHY you charge what you do for your business' products/services with these 6 Ez ways to KNOW your worth!...

A Great Lesson On Branding!

I have learned many interesting and insightful points about branding myself as a leader in my industry.

TAKE ON The Task of Doing It All

Confession: I am a SUPER human, but I am not Super Human! Here are 8 tips to start, sustain, and scale your own support team of VIPs...

Finally FINISH Fearing Failing!

learn how to celebrate your strengths, opportunities, and successes. Focusing on the positive gives you the inner drive to do more of what you love with extra time in your day! However, you have to train your brain on how to FINISH fearing failure {and success} ONCE AND FOR ALL.

12 Ways to Put off Procrastination

 There are 8 dangerous mistakes that women entrepreneurs make that keep them BROKE, STUCK, AND STRUGGLING in their business... Today, let's discuss the most common mistake [Procrastination] This is NOT your typical blog post. Instead, here are a few clarifying questions (from me to you) to help you FOCUS and move forward in your business... … Continue reading 12 Ways to Put off Procrastination

Are You Doing The WORK?…

Are You DOING the W-O-R-K?!... My experience with business and life coaching clients has shown (and helped me to understand) that there are two different perspectives to determining who will be successful (or not) in business. Some clear revelation on this area led me to focus on what is NEEDED to make the coaching process work. … Continue reading Are You Doing The WORK?…

THE TOP 3 MUST READS for Women in Business!

I have NEVER cried, felt SO INSPIRED, and sad (at the SAME time) while reading a book