The #1 Best Kept SECRET for Coaches Writing a GOOD Self-Published Book…for the First Time!

The TOP mistake new Authors make when writing their very first GOOD self-published book is…

Not telling [enough of] their story about their personal and professional journey, and how it lead them to write a GOOD book about their topic – they just start of “teaching” or talking about their book topic.

Not adding your own Author’s Journey [‘AJ’] sets you up to encounter setbacks related to not enough people knowing more about who you are, what you do, and why you do what you do.

This causes an issue of not enough people:

  1. Knowing about you, as a new Author
  2. Supporting your work, as a new Author
  3. Telling others how they too should know and support you, as a new Author

When you tell more of your story, this makes a huge difference in how {or if} people …

  • Buy your new book
  • Invite you to speak, as a new Author
  • Buy bulk copies of your new book to share with others they know might enjoy it
  • Sign up to do more business with you [read your future writings, hire your services, etc.]

Your full, honest, transparent story could make all the difference between making your first $100-$1,000.

Your story is part of your book marketing message, and your first shot at winning over your reader. It’s what helps you stop blending in and start standing out as a new Author, in an authentic way.

My thoughts:

Your story goes beyond your titles, taglines, and bio to help you, as a new Author to confidently convert conversations to clients, cash, checks, and credit cards.

My perspective…

Sharing your story and/or testimony helps you as a new Author to avoid having to beg people to buy your book and almost instantly put your book marketing on cruise control [without feeling overwhelmed on ‘moving copies’ of your new book, or feel like you’re bothering or annoying people to purchase your book].

To avoid this common issue, make sure you don’t end up writing a book that does not sell. Share your story, and DON’T do what most new self-published Authors do by skipping over this part.

From my own personal experience and professional opinion, as an eight-time best-selling Author; I know this area first-hand.

I’ve learned that sharing your story [the RIGHT way] is kind of like having your own little personal team of fairies flying around with magical wands, sprinkling golden ‘magic’ fairy dust on every word you say when you tell people about you {and what’s in your book}.

This instantly makes people want to buy your book, read it, support your work as a new Author, and tell others how GREAT you, your message, and your book are.

In an effort to educate future new Authors, I encourage you to tell your story in your book so well that your readers become future book buyers who want to know more about you, your next new book, and whatever else you have going on and coming up as a new Author.

It also ensures you’re sharing the right message with the right readers. This helps you increase sales.


  1. Share your struggle-to-success story
  2. Incorporate your solution/strategy
  3. Wrap it all up with your ‘Signature Success System’ for systematic sales!

“You must persuade people to BELIEVE in what you are doing, and you do that by mastering the art of story-telling”

-Russell Brunson

Sharing your story using this technique helps you build the platform you need to create buyers/readers.

If you tell your story of struggle, success, and solutions, people will be SOLD on success {both yours and theirs!}.

Using your story the RIGHT way turns buyers into readers who support your current and future writings, and tell others about you and your book via book reviews that lead to new future readers!

If you don’t tell your story, LESS people will know about you, buy from you, read your book(s), buy your future products, or hire your services, and you will never make the impact, influence, or income you desire.

You can use your story in the following 10 ways:

  1. On your [business or book] website’s ‘About Me’ page
  2. In your ‘Signature Speech’
  3. In your future writings [articles, new books, blog and guest blog posts]
  4. On webinars you host
  5. On your social media
  6. In networking conversations
  7. In day-to-day conversations
  8. In media interviews [for speaking in sound bytes]
  9. On your Speaker Sheet
  10. On your homepage headline

I’ve read that when people read [or listen to] your story they sit up, pay attention, and experience it with you. Plus, they’re more likely to remember.

Your story is a powerful way to connect with people to help you prove a point throughout your book and solidify your book topic or title.

Your personal and professional history and experience should support what your book is about, It’s your moment of truth.

If you never tell potential readers more about who you are, you will always struggle with the defeat of writing a book that could’ve been better.

Your story:

  • Identifies a problem you had {and dealt with}
  • Addresses a desire you had
  • Introduces your audience to how you helped yourself overcome an obstacle
  • Shows your personality
  • Starts to introduce who you are, and what you do [your personal and/or professional brand]
  • Starts to build the ‘Know, Like, and Trust’ [KLT] component where your reader “gets it”, the “get you”, and start to shift their minds to move further {or not} with you – in your book, and after they read it.
  • It is your chance to connect with someone who may share a similar story or who can relate to parts of your story {because they still may be where you once were}.

When your story aligns with your book topic in a way that tells your readers what inspired you to write it, that’s called Messaging MAGIC!

Need help with how to tell your story [what to say, and what to leave out] in your book? That’s just what I teach in the NEW ‘Messaging MAGIC’ course. Sign up at

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