FYI: Highlighted BOLD text features helpful resources I’ve created just for YOU to help you take your learning to the NEXT level! Enjoy 🙂
Last week, we discussed ‘20 Benefits of Livestreaming for Gaining NEWCoaching Clients‘.
Here is a 6-part formula to attract new coaching clients using livestreams to add onto what we previously discussed:
Once hit the “Go LIVE” or “Start Broadcast”:
1- Introduce yourself in :60 seconds or less, and WELCOME your LIVE and replay viewers.
2 – Summarize your broadcast talk by telling people what you will be sharing during your time together and let your audience decide if they want to stay on [make sure it matches your broadcast topic title].
3 – Acknowledge your audience as they “pop in” by saying “Hello” + their name [do this throughout your broadcast, as this builds a connection and your relationship with your audience] – don’t spend a lot of your time here {it bores the viewers and may cause them to leave the broadcast prematurely} – most broadcasters use the first few minutes of the broadcast to ‘buy time’.
4 – Engage your audience of viewers by answering questions and responding to comments from your viewers regarding your broadcast topic, and encourage interaction.
5 – Wrap up, summarize, and recap at the end of your broadcast [this works well for replay viewers who skip through the replay, and those who ‘jump in-and-out’ of your broadcast].
6 – Give your livestream broadcast viewers a call-to-action [CTA] by telling them what you want them to do next [mention this at least three times throughout the broadcast]. Great calls-to-actions are ’email me’, ‘join my email list’, ‘turn on notifications for my next LIVE broadcast’.
And, if you are questioning what you will talk about during your livestream, here are 3 GREAT ways to come up with coaching content for your upcoming livestreams:
- Think of 3 topics you coach on that you’re really passionate and excited to talk about
Here’s my example:
Topic #1: I teach new and veteran coaches how to build your coaching business to make their next $25,000
Topic #2: I help coaches learn how to successfully write, market, and sell your first best-selling self-published book based on the content you coach around
Topic #3: I LOVE helping coaches tell your story and WIN clients through the MAGIC of your message
- When people constantly ask for your advice, based on what you coach around, what are 3 things you always hear?
Here’s my example:
Question #1 – I often hear, “AJA, how do I get more coaching clients?”
Question #2 – I also hear, “How do I get paid to speak?”
Question #3 – I am frequently asked, “AJA, I’m ready to write my book, but where do I start?
- Now, take each of your listed ideas and questions above and turn them into a livestream talk topic. For example, one of my livestream topics has been ‘How to Get PAID to Speak…as a New Author!’
I hope these tips have inspired you to take your livestreaming to the NEXT level, as you get READY to “GO LIVE”
FYI: Highlighted BOLD text features helpful resources I’ve created just for YOU to help you take your learning to the NEXT level! Enjoy 🙂
Got questions? Comment below or email me directly at aj@thebossof.me
thebossof.me 