In The Spotlight

The International Center for Life Coach Training, LLC is being featured in The National Association for the Self-Employed e-newsletter, ‘Self-Informed’. It’s an article in the e-newsletter for NASE that’s distributed to their 50,000+ members. I’ll share the published piece when it’s released 😁

Here’s a sneak peek at our answers to the Member Profile questions:

Name: Dr. Andrieka J. Austin

Title: Master Life Coach Certification Trainer

Business Name: The International Center for Life Coach Training, LLC

Business City & State: Atlanta, GA

Please give a brief biography of you and your business: She went from dealing with homelessness, dropping out of college, the downsizing of a corporate career and the death of her mother on the same day of a divorce to now being in the top 10% of life coaching industry earners and now provides insider industry insight. Dr. AJ Austin is an award-winning Master Life Coach Certification Trainer for Black Christian Women. She is the Director and Producer of the documentary-style film, Lady of L.E.G.A.C.Y, and the Founder of The International Center for Life Coach Training, LLC; the global certifying body for Black Women Christian Life Coach Certification.She has trained 200 Certified Life Coaches, helped thousands via her email newsletter, and speaks to 10,000+ on her podcast, http://www.blacklifecoachradio.com, her Facebook, LinkedIn, YouTube, and Instagram social media platforms helping them learn how to become a professionally trained, skilled, qualified, Black Woman Christian Certified Life Coach.Having recently self-published the #1 Amazon New Release, The Black Life Coach and receiving an honorary degree in Christian Psychology, Dr. Austin is an expert at teaching Black Women Certified Life Coaches how to confidently convert conversations to clients, cash, checks, and credit Cards! She’s been featured and seen on the Facebook (Meta) Leaders Network, ForbesWomen Forum | Facebook UX Research User Experience | The Startup Van | Fiverr Community Partner | Attention Deficit Disorder Association (ADDA.org) | The National Association for The Self-Employed (NASE) | The Small Business Administration (SBA) | CBS 46 Atlanta | NBC Affiliate Studios | Inspirational Women Magazine | Prosperity Magazine | Fulton County Films, and is a 2022 Trufund PitcHER competition winner.

When and why did you join the NASE? I joined NASE in 2021 after learning about the organization and all it had to offer to its members like affiliate partnerships, grants, the vast list of member benefits, and member spotlight features. What inspired you to enter the field you are in? I was inspired to leave the field of Psychology behind to enter the life coach certification training industry after becoming a Certified Life Coach in 2013 and receiving my Bachelors of Applied Science in Human Resources and Training and Development from Mercer University in 2016. I was invited to train and help certify Coaches through the same organization that certified me, one week after I graduated. After successfully hosting twenty training classes, investing over three-hundred hours into the life coaching field, and training 110 Certified Life Coaches in-person the partnership dissolved. During the global pandemic of 2020, I pivoted to offer my training online only to help Black Christian women become professionally trained, skilled, qualified, Certified Life Coaches. My goal has always been to help people heal, and I’m grateful I get to do this daily.

When and why did you start your business? I started my business in 2020, because I, once again, was on the verge of becoming homeless. My income source of being a part-time Trainer with the previous company had dried up. Yet, I could not imagine myself doing anything else outside of training and facilitating learning. Having nearly a decade of learning about the life coaching industry and the life coach certification process, I remembered teaching (and experiencing) what was ‘out there’ in the life coach certification training space. I also remembered what was missing and having my ideas of improving an outdated training process and potentially reaching more people shot down and dismissed, repeatedly. Plus, when I was contacted for recommendations on where people should go to become certified, there was no one I trusted to send people to, as all the Coach Trainers I trained with and the training company who trained me had all disappeared. I was repeatedly encouraged to create my own training and development company for future Coaches by those who had witnessed my work and had trained with me. So, I did. I was inspired to make my Life Coach Certification trainings more up-to-date and modern, versus trainings past. I also based them on my own personal experience as a Life Coach Certification Trainer and a Master Life Coach. I implemented my own ideas of inspiration, and I specifically created it for future Black Women Christian Certified Life Coaches, because this is who I resonate with the most. I worked with a few Coaches to help me bring my coaching content online and a Marketing Mentor who helped spark the idea to create it into a home-study course. After twenty-four months of working my business part-time, my company has surpassed the six-figure mark in sales and revenue while serving 200+ Black Women Christian Certified Life Coaches worldwide who are now known as the ‘Ladies of L.E.G.A.C.Y (Ladies Empowering Generations And Coaching You!).

How do you market your business? I have an Amazon best-selling book called, The Black Life Coach where I share my journey into the life coaching industry and how I got into training Black Life Coaches. I also market my business on my Facebook profile page (www.facebook.com/drajaustin), where I host weekly 30-minute Facebook Lives on how to become a professionally trained, skilled, qualified, Black Woman Christian Certified Life Coach (my topic of expertise). I share the video replay in my complementary Christian coaching community (a private Facebook group) for Future Black Women Christian Certified Life Coaches where I host quarterly bootcamps and masterclass webinars. These presentations show my recently released documentary-style film that shares the details of how I dealt with dropping out of college, homelessness, the downsizing of a corporate career, and the death of my mother happening the same day as my divorce. I now use my story as my platform to share how I dedicated a portion of my purpose to the life coach training industry by designing my own Life Coach Certification Training company and coaching curriculum, and receiving an Honorary Doctoral degree in Christian Psychology. Along with these forms of marketing, I have individual audio, video, and text-based inbox conversations via Facebook Messenger and share snippets of my day-to-day operations of being successfully self-employed through the use of Facebook stories (my vlog) which links to other social media platforms like my Instagram pages for Black Women Christian Coaches, my LinkedIn page which houses my extensive digital resume of other accomplishments/achievements/awards, Black Life Coach TV (my YouTube Channel), Black Life Coach Radio (my podcast), The Boss Blog (my blog), and email newsletters to my email list for future Black Women Christian Certified Life Coaches.

What challenges have you faced in your business? How have you overcome them? One of the challenges I have faced in my business is the inability to connect with the right circle of people. It has been difficult to find like-minded people who also work their semi-passive coaching business part-time while earning a full-time income and focused on their business as their main source of revenue as they live and leave a legacy for future generations to come.

Do you have any employees? If yes, how many and are they full or part time? If no, any plans for the future to add people or do you like your business just you? I am in the process of making myself a full-time, salaried employee. I also currently work with a Virtual Assistant (VA) on special part-time projects as needed and my plans for the future is to hire her on a more permanent basis (and bring more like her to the team).

What’s your schedule like, what’s a typical day for you? A typical workday for me depends on the day of the week. My business is setup to run almost automatically, which allows me to work on things like client services (responding to emails, phone calls, and inbox messaging), marketing (going live on Facebook, posting to YouTube, and uploading to my podcast and blogs), training and development (updating our training handbook), and other business growth expansion opportunities (guest speaking/training, being a podcast guest, reading books, watching videos, listening to podcasts, and taking courses on marketing, money-making, mindset, manifestation, and ministry) for the company during my work week, which is Tuesday-Thursday between the hours of 10am and 6pm EST.

What’s the best thing about being self-employed? The best thing about being self-employed is the creativity, time, and money freedom. The option to rise and work early, or to sleep in. The opportunity to share and get paid well for your expertise, skills and service while you work-from-home, in your car, at a local coffee shoppe/café/business meeting center/co-workspace (virtually or in-person) with coaching clients (surrounded by colleagues – or not) is what I always want for myself and those I serve. What’s the best compliment you’ve ever received from a client? The best compliment I’ve ever received (from several clients) is how they believe I am doing what God has called me to do as a Trainer, how I’m anointed and gifted to do it, and how I can never stop. What’s the most important piece of advice you would give to someone starting their own business? The most important piece of advice I would give to someone starting their own business is that no one has all of your answers. Save yourself time and energy by looking within for what you believe your next steps should be and allow yourself to be led to what works best for you and your organization or company.

Which NASE member benefit is most important to you? The NASE benefit that is most important to me is the opportunity to be supported and spotlighted as successfully self-employed (through opportunities like this one).

Any other information you would like to share? The list of member benefits like grants, affiliate partnership, and lists of resources are motivating for the self-employed. I look forward to experiencing more and contributing.

Testimonial: Have any kind words about the NASE that we can share? I love that NASE exists as an established community for the self-employed, which is usually something we go at solo – but now we don’t have to. Our stories of strength, struggles, and success can now inspire each other!

Visit http://www.nase.org (Use Code: DOCTORAJ)

These are Black Life Coach Certification training tips from a Certified Black Life Coach and a Certified Black Life Coach Trainer on how I became a Black Certified Life Coach and how YOU can become a Certified Life Coach as a Black woman and grow your future business as a Black Woman Certified Life Coach; Hosted by a Black Life Coach Trainer who is the Owner and Founder of an online Black Life Coach Certification Training company for Black Life Coach training, Black Life Coaching, and Black Life Coaches (Think of Black Life Coaches like: Andrieka J Austin, Stephan Labossiere, Pastor R.C. Blake’s, Jr., Iyanla Vanzant, Tony Gaskins, Stormy Wellington, Angel Richardson, Tomiko Lowry Pugh, Marshawn Evans, Shanel Cooper Sykes, Dr. Sonja Stribling, and Sara Jakes Roberts, Courtney Sanders)

The International Center for Life Coach Certification, LLC offers an online 1 day Life Coach Certification training for Black women of faith, hosted by a Black Life Coach who is a Master Life Coach Trainer.

Open enrollment is going on NOW.

Visit http://www.blacklifecoachquiz.com and http://www.blacklifecoachcertification.com or Call 1-888-427-2013



Here are a few FREE resources to get you started:

FREE Quiz: http://www.blacklifecoachquiz.com

FREE Facebook Group: http://www.futureblacklifecoaches.com (get details on where to watch ‘Lady of L.E.G.A.C.Y’, a documentary-style film about how I, Master Black Women Christian Life Coach Certification Trainer, Dr. AJ Austin, sought education to break generational curses, but the dreaded five D’s of death, divorce, downsizing, dropping out of college, and dealing with homelessness tried to detail my destiny. It’s a story of strength, courage and wisdom…and the struggle to success!)

FREE YouTube Channel: http://www.blacklifecoachtv.com

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