Discover how a nerdy, small-town, low-income, former McDonald’s employee became the leading online Master Life Coach Trainer for black women who want to focus solely on increasing their income by helping others set goals, take action, and achieve results


Oh, by the way – they’re able to do this online, in a day!

From The Desk of Master Life Coach Trainer, Andrieka J. Austin

RE: How to use your natural gifts of listening to get PAID while helping others

Dear Future Life Coach,

I’m here to talk to you about my upcoming workshop on Saturday, November 7, 2020 and you’re invited.

Did you know that black women are the fastest growing group of entrepreneurs in the United States?

But 70% make less than $25,000 per year.

It’s true.

Here’s the problem: You (black woman) have often been told that you’re such a great listener and so easy to talk to.

You’ve probably even researched how to get paid using these skills and decided (or been told) to become a Certified Life Coach.

My workshop will show you how to succeed as Life Coach (and not be one of the 70%).

If you’ve started ‘looking into it’, but it’s been several months now, and you’re still not any closer to a decision than when you first started researching, this is the perfect event for you!

I’m sure you don’t want to be on your way to becoming a part of the statistic of black women who never make the difference in the world you always knew you could make as a Life Coach – and that’s why I’m putting on this virtual event.

Your dream of leaving a legacy (and the impact you could have on the world) doesn’t have to go to the grave with you.

Lucky for you, this event could be your solution.

I’m excited to invite you to The LIFE C.O.A.C.H Masterclass happening on Saturday, November 7, 2020 from 10a.m.-12p.m. est online via Zoom.

This is an innovative event to introduce you to the power of coaching that teaches you how to help others set goals, take action, and achieve results in their life.

My process has helped hundreds of women around the world discover how to become a Certified Life Coach in record time.

Here’s what you’ll discover during our time together on Saturday, November 7, 2020:

• How to CONNECT with a potential coaching client

• How to C.O.A.C.H

• How to CHARGE for your skills as a Certified Life Coach

Come find out what life coaching really is (and what it’s not), plus how (and where) to get started as a Life Coach

See a $25,000 coaching program model IN ACTION that shows you how money is really made (and what’s possible) as a successful Certified Life Coach

“Thanks to Coach AJ, I also brought in a new $5,000 coaching client! AJ has been extremely helpful and instrumental in my success as a new Life Coach and Author. She was the motivation I needed. Her process is set up to help you uncover your answers step-by-step.” -LaQuellis “Pixie Lee” McGee, Certified Life Coach, Author

“What you have exposed me to is absolutely amazing! It’s a fountain of information, and it’s FUEL for me to go forward. You’ve helped me to clarify my identity, my narrative, and the shift I want to create in the world as a (PAID) professional. Your exercises made it apparent to me that I’m now able to lean in to what I want (and am able) to do.” -Kem (Alpharetta, GA

“What I enjoyed most about your training is that you spoke to us in a language that we could all understand. You were very engaging with the audience – connecting and making sure that everybody that wanted to, had a say-so. Your subject matter is thorough (you covered a lot in a short period of time.” -Sandy (Atlanta, GA)

“You added value and gave actual information! It wasn’t a waste of time, and not fluff (like other events I’ve been to). Your event was worthwhile and I received good, tangible, practical information, content, and action (that I can use). This event was worth my time today” -Attorney (Event Attendee)

“I like that your event was interactive and that you modeled examples and gave tangibles of what is possible and ‘The Holy Grail’ of being a (PAID) professional.” -Educator (Event Attendee)

“I appreciate the information and I liked that there were real-life examples (an actual application form). It felt right in a lot of moments.” -Event Attendee

“It was very engaging and enlightening. You gave us steps, made it simple, asked us questions, and showed us ‘how to’, in a very simple format (as a (PAID) professional). I appreciate you being able to show how this huge thing can be compressed into a couple of different things to point the finger back to us. I thought that was awesome!” -Attendee

“I received a lot more than how to become a (PAID) professional during this event.” -Event Attendee (Atlanta, GA)

“This event was informative and provided a road map that lets you know the work effort required and the mindset needed for someone who wants to become a (PAID) professional” -Kaufi (Alpharetta, GA)

“You are very real – as you are here before us.. You are living proof that you crafted this pathway and that it’s working. That is the credibility I seek as I try to dip my toe into this arena. Well done!” -K. Seesink (Fulton County, Georgia)

“My feedback and what I would share with others about this event is GO FOR IT and just do it (without judgement or fear)! It was motivating. It’s insight and affirmation to help you face your doubts, fears, and thoughts where I needed clarity. You are very knowledgeable. Thank you for the challenge to stay disciplined and focused on defining who we are plus getting practice in from of our target audience and building our credibility, history, and examples of our work as future paid professionals. My next steps on this journey. It was motivating. My expectation today was met.” -Group Event Attendees

Who Am I (and Why do Coaches Around The World Know Me, Love My System, and Trust It for Their Own Success)?


I’m Master Life Coach Trainer, Andrieka J. Austin.

You can call me, ‘Coach AJ’.

As Founder of The Life Coach Self-Study System, I utilize my degrees in Life Coaching and Training and Development to specialize in the online Life Coach Certification process for African American women.

If you are trying to figure out what income source is best for you and allows you to use your natural gift of helping others, keep listening.

Many Black Women Have Challenges Getting Started as a Life Coach…Here’s How I Overcame Mine!

On April 14, 2008 I was homeless, dealing with a divorce and the death of my mother – on the same day.

Soon-after, my corporate job down-sized and I spent the next few years getting my life together.

I decided to take control of my destiny.

But, I felt like I needed permission.

I had a burning desire for knowledge and a passion for helping others.

As a former Psychology major at Clark Atlanta University, I vowed to ‘help others while helping myself’ understand life and heal our way through it).

April 27, 2013, I became an internationally recognized Certified Personal Life Coach.

I studied my notes from class, re-read the training manual, read tons of books, watched various DVDs and online videos, listened to countless cassette tapes, CDs, and audio books, attended any special event, conference, summit, panel, symposium, tele-conference, webinar, and seminar I could get access to or get my hands on.

What I learned, plus the framed certificate on my home-office wall gave me exactly what I needed to start my new journey as a Certified Life Coach.

A few years later, I was offered partnership in the same Life Coach company that Certified me.

Unfortunately, it downsized – which left me unemployed and facing homelessness…again!

But, by special request of my online and offline friends who had seen me train, coach, and teach online, and still wanted to become Certified Life Coaches who earn additional income for their families, I was encouraged to start my own Life Coach Certification training program online for black women around the world.

I’ve trained and certified 130 Life Coaches worldwide.

After 237+ hours of in-person and online Life Coach Certification Training, I now offer a 1-day (8 hour) Life Coach Self-Study course that breaks down the dynamics of how to:


2. C.O.A.C.H


My first coaching client was a nonprofit organization leader who’s now using the impact of her coaching sessions with me to advocate for social change in her community.

Here’s What She Had To Say:

“Before AJ, I had too many ideas and no direction. I now have a clear process for filtering my ideas and getting to the root of my issues to overcome being stagnant in business. I trust her advice and guidance. I appreciate her style, honesty, and NO EXCUSES accountability process. I am improving my services and creating partnerships for funding our social mission. If you are a woman in business who wants to increase your impact, influence, and income, and are considering investing in AJ as your Business Coach, do it. She taught me things about myself that I didn’t know. I am a believer in her services!” -K. Lipford , Beyond The Front Porch

Later, I branched out to offer a live weekly workshop and group coaching program for women entrepreneurs in my hometown.

Here’s what students had to say:

“If you want a clear path for your life or business, AJ is the expert to help you do it! Before meeting up with AJ, I was stuck and unsure of my life purpose and business mission. As a result of working with AJ, I have achieved more for my business in the first three weeks than I could have ever done in 6 months on my own! Working with AJ is an enlightening experience. She has a clear plan of action, the right experience and background. Plus, she was an excellent fit for what I was trying to achieve in my business.” -Dawn Keene, MA Sustainability

“I knew I was READY for another level in my business but was not sure how to get there. I have watched AJ’s success over the years with other professionals, and I trust her totally. I highly recommend her dedication, and unique ability to bring out the best in each of her clients. Working with AJ is learning from the best!” -Patty Wenck, Wenck Travels

I then became a well-known and recognized Speaker in my hometown, thanks to recommendations from my coaching clients.

People who heard me speak loved the confidence I had in myself and my coaching business and began asking me how they too could become a Certified Life Coach.

After several SOLD OUT events,

I’m proud to introduce The LIFE C.O.A.C.H Masterclass on Saturday, November 7, 2020, where I share my signature coaching curriculum that features the essentials you’ll need to become a successful, Certified Life Coach, online in one day.

My Corporate Clients Include:


• Facebook

• Google

• The Bronner Business Institute (BBI)

• The Small Business Administration (SBA)

I’ve also had the opportunity to share the stage and work with other coaching greats like Lisa Nichols, Stormy Wellington, Brandy Harvey, Tony Gaskins, Suzanne Evans, Lisa Sasevich, and Marie Forleo.

I have invested a minimum of 10,327 hours into learning (deeply) about the Life Coach Certification and training process.

I have more than 223 hours of hosting LIVE in-person and livestream Life Coach Certification trainings.

I share this with you as a fifteen-time Author, Best-seller, Master Life Coach Trainer, Training and Development degree-holding, Life Coaching degree graduate student.

I’m also a graduate of the Bank of America Institute for Women’s Entrepreneurship at Cornell University and two-time award-winner of The Economic Empowerment award from Saving Our Children and Families and for the dedication to my profession from Mercer University.

I’ve completed six additional intensive online and offline Life Coach Certification training processes to learn as much as I possibly could for you.

I’m sharing this because it all has led me here, serving you on your next steps to becoming a professionally trained, skilled, qualified, Certified Life Coach.

I’m helping you avoid years of research.

I’m giving you what works NOW, at my event on Saturday, November 7, 2020 from 10a.m-12p.m. est!

Here’s what recent students had to say:

“Definitely take this course. It’s convenient. I learned a lot about myself (and others) through this process. My favorite of the training was the demonstration of the material. This is an investment in yourself. Coach AJ is very encouraging and definitely the person you want to also coach you.” -Tenesia Meadows, Certified Life Coach

“I retained more than I thought I might have! We were taught that our clients know what they want. I got the tools to help me feel confident to coach a client – knowing what questions to ask knowing when (and how) to listen and repeat the process. AJ does an excellent job. My biggest takeaway was that I can affect people in a positive way and enhance their lives – like I’ve always wanted to do. The training provided me with all the direction to use when I needed“ -Vendelyn Byrd, Certified Life Coach

“AJ is fun! She gets her message across and is down-to-earth. That’s what we need. It’s interactive. It serves all learning types, and that’s super helpful. The amount of knowledge that you gain about yourself, and how to draw things out of people and the structure. I felt like I was in my element. I could not have gained this level of confidence in myself and my on my own. I now run a structured, professional coaching organization.” -Djenane “Dj” Childs, M.Ed., Certified Life Coach

I’ve compacted my knowledge of how I’ve successfully grown my own coaching company and now I want to help you start building your coaching business.

I’m looking forward to sharing this with you during The LIFE C.O.A.C.H Masterclass on Saturday, November 7, 2020.

This event is guaranteed to be encouraging, empowering, and engaging for today’s entrepreneurial black woman who has a heart to minister by serving other people as a Certified Life Coach.

But, don’t just take my word for it.

Here’s what newly Certified Life Coach and Podcast Host, Sia Knight had to say:

“I was led down the coaching path, but there were so many options. I watched Coach AJ and I liked that she offers a one-day intensive training online -where you’re taught a concept and given the tools to go put the information into practice. It’s more than just theory and information overload. She gives you proven scripts for exactly how to reach new coaching clients online and offline. Technique and questioning is a valuable part of this training. I’ve used it and have received an overwhelming response of people interested in working with me. I’ve been pleasantly surprised by my new-found skills as a Certified Life Coach. It was very valuable. Now, I have a chance to show real growth and practice the skills. It’s one thing to hear about or about or read about things. I feel fulfilled, and that’s one of the most valuable pieces of this training. It was a good experience and I’m happy to tell others about it!” -Sia Knight , Certified Life Coach

This training event is valued at $597.

But, I’m gifting you a scholarship VIP seat for only $27.

I can guarantee you that this event will boost your confidence and give you insight into how to successfully make your first few thousand dollars as a Certified Life Coach.

Your $27 investment today includes a digital copy of the NEW book, ‘The LIFE C.O.A.C.H’ [Revisited] – How to Become A Professionally Trained, Skilled, Qualified, Certified Life Coach Online… In A Day!


Coach AJ

Queen of Online Life Coach Certification Training for Black Women

Master Life Coach Trainer

P.S. – Let me be blunt: If you pass on this offer, a year from today, will you be a Certified Life Coach with a quality education and deep dive into the life coaching industry who’s building a successful coaching company with the help of a few fellow Certified Life Coaches? Probably not!

You’ll still be “researching”, investigating training companies, and watching other Coaches do (and excel in making money from) what you know in your heart you too have been called to do as a Certified Life Coach.

Let’s face it. What you need is encouragement, empowerment, and engagement. You also need a working blue-print from another black woman who is successful and showing you what comes next, after your 9-to-5, and giving you a working model of exactly how to get paid to be who you already are as someone who is a good listener, easy to talk to, and who people are already looking for!

Get this training and gain immediate access to the proper education you need for becoming a professionally trained, skilled, qualified, Certified Life Coach.

Wouldn’t you like to learn in a way that directly relates to you and where you are in life and learn how to tie in your natural gifts and talents to stand out in the life coaching industry, while teaching you the latest (and necessary) modern-day models and methods of successful life coaching?

P.P.S. – Here are some frequently asked questions:

Doesn’t what I’ve been through in my life (my story/testimony) alone qualify me to coach?

Your life experience alone doesn’t qualify you to coach others.

That usually turns into giving advice and sharing your opinion from more of a mentor or a girlfriend’s perspective (not listening and asking good questions that lead your clients to breakthroughs, like professionally trained, skilled, qualified, Certified Life Coaches do).

Don’t just adopt the title of “Coach” and hope for the best (even if you believe you’ve been coaching all your life).

I was afraid to call myself a Coach without having the proper education and skills behind the craft. I mean, think about it — this is someone else’s LIFE you’ll be helping out with.

Care enough to invest in yourself, your business, and your future coaching clients and you’ll no longer have to guess or google your way through if you’re “doing it right”.

“Though you might have some natural abilities, it is better to understand formally the tools and techniques you can support your client with”

-S. Ummat

Can’t I just copy and paste what I see other Coaches do online?

Many uncertified, unskilled, and untrained people are calling themselves Coaches.

Research shows this leads to lawsuits.

You don’t want to be stuck with the financial responsibilities of legal proceedings, and the weight of having a lifelong stain on your reputation as a Coach.

It makes a world of difference when you’re certified.

Becoming a Certified Life Coach adds credibility and professionalism to what you do.

Don’t you want to belong to (and engage with) an active community of Coaches who are also applying the same skills and techniques you’ve learned?

It costs too much.

It’s easy to find free, cheap information on the internet (trust me, I’ve been through several of those so-called ‘trainings’, so you won’t have to).

I know you don’t want to feel like ‘just a number’ in yet another, inadequate online training that will leave you feeling like you still need more training. You want to feel seen, heard, acknowledged, cared for, and supported on your journey to building your own coaching brand, right?

While there’s no need to depend on cut-rate courses, there’s also no need to pay thousands of dollars to other privately owned organizations and businesses like the ICF (which, “No”, by the way – we are not accredited through since accreditation is only for colleges, universities, and post-secondary educational institutions, and does not exist in the life coaching industry yet).

Investing weeks, months, or even the next few years of your life studying to become a Life Coach is not a requirement. Neither is certification.

But, wouldn’t you rather spend the day learning from someone who studies the industry (from its foundation to now) – and can relay it back to you – and how it applies to your life coaching business – all at a fraction of the cost of her $100,000 university training?

The biggest benefit of becoming a Certified Life Coach is that your time and money freedom is endless.

Why wouldn’t you want access to ongoing trainings, LIVE events, information, and resources for new Coaches to help you grow your business?

You need a Coach who looks like you, an African American woman, who’s story relates to yours (overcoming the struggle to success), who owns and is building her own coaching empire (so, you know your seed is going into good ground, and being invested back into your community) and supporting future up-and-coming women in business.

You deserve a modern-day, relevant approach to coaching (using social media and up-to-date technology) to reach and serve your future coaching clients.

Do you think it would be helpful to glean information in-action from someone who is extremely knowledgeable about growing a coaching company in the 21st century as an African American woman, has helped build global coaching brands, and can fill a book with what she knows about the life coach training and certification process (and has done that multiple times – this year) – and will be truthful (and in integrity) about what it takes to “make it” and how to stand out in this industry, plus, she’s also “in the trenches” with you, growing her coaching company daily (right alongside you) – and has mapped out a plan for how she did it, and shares her answers with you?

Doesn’t the idea of getting Certified and practicing those skills right away sound like the perfect plan to get the ball rolling and move on with your life while growing your coaching company?

If you’re tired of constantly thinking, “I know I’m called to help others. I know I can help others – if only I had the right training on how to coach – or how to be a good, effective Coach and coach correctly by knowing what techniques to use. If only I had that piece of paper, proving that I am Certified and know how to coach and help my clients (and get them to keep coming back)”…

If you no longer want to keep letting time pass you by while you continue seeing others be successful Life Coaches, but you’re not (and you feel like you’re missing out)…

If you’re frustrated with helping people have breakthroughs in their lives – for free – and you’re ready to get paid to help people, and you’re invested in bettering yourself, building your brand, and starting your life coaching business…

The LIFE C.O.A.C.H Masterclass is for you.

Register for this event

See you in class!

“God has put people in place to help you to where you need to go. When I really started thinking about Life Coach Certification and how it would enhance me and my skills on my corporate job, and benefit my work as a Minister. I closed my eyes and submitted my application for one of the trainings that was coming up.

The training wasn’t expensive. It was very valuable. You receive instructions and a training manual (with questions to ask). It worked well and was very cohesive. Everything went great.

The co-coaching component was really good.

I like Coach AJ’s training style, her personality, her story (which confirmed my decision), and her approach is practical and straight-to-the-point. She’s very knowledgeable about the life coaching industry. I appreciate that she continues to learn. She knows her craft. She knows this stuff like the back of her hand. She’s a walking training manual. She has submitted under leadership and trained, and that kind of humility is a great trait to have in a Trainer. She is where I’m trying to be.

God has put people in place to help me to where I need to go. AJ came in to help bring my idea for coaching out of me. I chose this training because I wanted to do something for myself, and I’m thoroughly satisfied. I’ve made an attempt at business before and needed a Coach. This time, I didn’t have to figure things out alone and on my own.

Now, I want to help others set goals and get results. We are in the ‘people business’, and the biggest mindset shift for me was learning the big difference and dividing the line between coaching and counseling and how to walk alongside your clients. Coaching is the thing for me.

My biggest takeaway is the achievement of having completed this training and walking away with a certificate. I am in the process of building a new business and leaving a legacy behind.

Make this decision for you, your progression and development as a black woman, a future business owner.” -Camille N. Wesley, Certified Life Coach

P.P.S – Here are 5 Benefits of Registering for The Life Coach Self-Study System vs an in-person training…Social Distancing

5. Social Distancing (no touching or sitting on hotel chairs sat on by countless bottoms or drinking “free” tasteless hotel tea, water, or coffee from small glasses or cups touched on and drank from by thousands of germ-filled hands) – No extra/excess mouth, nose body or butt moisture

4. No packing for travel and spending thousands on hotel/Air BnB, flight, gas/ground transportation like an Uber/Taxi/Shuttle (or extra wear-and-tear on your car), tips, incidentals, taxes/fees, lugging and checking and paying for baggage, (bad) food 3x per day, snacks, sporadic shopping (maybe that’s just me!), VIP upgraded seating, after-hour drinks, or running late due to traffic (I speak from experience!)

3. Wear your PJs to class (and no one will judge you!). Learn in your own environment in a way that’s comfortable and convenient!

2. Class is online 24/7 so that you can start, stop, and pick up where you left off without missing a beat – and you’re NEVER waiting on a specific training day or date – waiting on other people to register for the class or possible training class cancellations due to low registration

1. Learn your way at your own speed (and you’ll never feel left behind) + accept your invitation to the online community of Coaches waiting to connect with you!